BRANDING by NGHGCHUYEN.
“ ‘For this project, you will create a brand identity for a fictitious organization. As part of this brand identity, you will create the naming concept, a logo/wordmark, and a kit of parts that will be applied to collateral materials...’
LeLac Studio is a Hanoi-based production house dedicated to crafting high-quality, bold, and visually stunning productions. Specializing in music videos (MVs), television commercials (TVCs), and potentially animation, LeLac Studio merges contemporary artistic expression with deep-rooted Vietnamese cultural elements. With a distinctively young and energetic approach, the studio seeks to redefine storytelling in Vietnam’s creative industry, much like what Antiantiart has done for the local scene...”
Inspiration // Resources:
@a24
@eyecannndy
@shoobaka
@rupert.gruber
@_trminh
Song: THAT ITCH - UTO
2025