Nguyen Hong Chuyen is a Hanoi-born creative designer specializing in visual storytelling, motion graphics, and branding. With a passion for blending contemporary design with traditional Vietnamese aesthetics, his work explores the intersection of culture, identity, and digital media.
Work
“8 semesters – 4 years – 1 journey.
All learned skills condensed and proven in one final project.
Vietnamese cultural heritage has prospered through more than 4,000 years of history, spanning visual arts, music, folk legends, and beyond. Nevertheless, traditional culture is gradually fading from the awareness of the younger generation, and it has become increasingly difficult to find successors who can inherit the beautiful art of craftsmanship.
While these art forms are exquisite, they are not as widely recognized across Asia as those of Korea or Japan, let alone on a global scale. Many people even mistake Vietnamese culture for Chinese culture, which is deeply insulting.
In recent years, cultural movements and efforts by both the people and the Government of Vietnam have sought to revive the spirit of traditional arts by blending them with fresh, modern perspectives, making them more appealing to the youth as well as to international audiences.
This capstone project aims to convey an artistic and meaningful personal statement and pay tribute to Vietnam’s vast cultural legacy by honoring its origins and standing as an oath of devotion to the enduring traditions of the nation.
‘Số phận dân ta là ở trong tay dân ta. Văn hóa phải soi đường cho quốc dân đi’
‘The destiny of our people lies in our own hands. Culture must illuminate the path for the nation.’ – Ho Chi Minh”
Song: MATMO - WHOSLONG
2026
Composer: @myqnam @therealonionn
Music producer: @therealonionn
Mixing & Mastering: @therealonionn @sterry.official @myqnam
Artist’s Team
Executive Producer: Trinh Phan
PR Manager: Nhật Duy
OSAD's management team: Trà My, Hoàng Anh
Production House: @antiantiart_
Directed by @hdwng (Antiantiart)
Creative Director: @lf.pvnirvana (Antiantiart)
Executive Producer: @jasonmh.11
Project Manager: @notankhang (Antiantiart)
Account Producer: @bao.ng__
Producer: @tienduongfilm19_9 (Antiantiart)
Marketing Team: @abi.re._ (Antiantiart) @ngtrxxzie (Antiantiart)
ẾCH TEAM: @khongphaiech Nguyễn Hưng, Tuấn Ngọc, Thành Bê, Minh Nam
POST PRODUCTION: @aaa.postproduction
Post Producer: @tranistaa (Antiantiart) @giovihihi (Antiantiart)
Editor: @_di.log (Antiantiart)
Graphic Designer: @nghgchuyen
Graphic Support: @zesty_asia (Antianitart) @hung.usedhishand (Antiantiart)
Editor Support: @duy_7_mau (Antiantiart)
Lyrics Animation: @hoangdouhwy (Antiantiart) @_di.log (Antiantiart) @hung.usedhishand (Antiantiart) @whatthehadii_ (Antiantiart)
2025
2323 - @rpt.mckeyyyyy @lf.maiki @fu_jiiiii @aaa_musicstudio
Production and Post Production by @antiantiart_ @aaa.postproduction
Directed by @lf.pvnirvana (Antiantiart)
———————————————
Artist: @rpt.mckeyyyyy
Music producers & Mixing&Mastering: @lf.maiki (AAAMS) @fu_jiiiii (AAAMS) @aaa_musicstudio
Director: @lf.pvnirvana (Antiantiart)
DP: @sondang.cine @trun_duc (Antiantiart)
AD: @ducmvx @buifhairann (Antiantiart)
Cam op: @lf.pvnirvana (Antiantiart) @sondang.cine @trun_duc (Antiantiart)
Footage : @abi.re._ (Antiantiart) @duy_7_mau (Antiantiart) @ngtrxxzie (Antiantiart) @ththu_26 @lildoni__ @fu_jiiiii (AAAMS) trafgiang và các anh em long ngher gọi đến hêhhheehh
Marketing Team: @abi.re._ (Antiantiart) @ngtrxxzie (Antiantiart)
Extras: @zc.juydeep @tontitmit @zc.syuxiue @zc.andyy.24 @rapital.official @zc.pato_2k3 @zc.utan_luong @zc._t_a_g_o_n @zc.same.63 @rpt.orijinn @rpt.tc.dod và những anh em khác chưa biết tên
Post production: @aaa.postproduction
Post Producer: @giovihihi (Antiantiart)
Post Production Assistant: @quangtrr
Lead Editor: @moc._ (Antiantiart)
Editor: @__htomz (Antiantiart)
VFX Artists: @wannasaur (The Tripod Guys) @nha6n @t01101011 (Antiantiart) @dcuahn.mp4 (Antiantiart) @__htomz (Antiantiart) @duy_7_mau (Antiantiart) @_nav.dar (Antiantiart)
Colorist: @sondang.cine
Graphic Designers: @zesty_asia (Antiantiart) @nghgchuyen @t01101011 (Antiantiart) @nha6n
2025
Original post by @antiantiart_
NOWNESS PAPER ASIA: “Chaos and Creation”
Issue 01 | Spring 2024
Members of Hanoi’s @antiantiart_ are the cover stars of the inaugural NOWNESS PAPER ASIA issue. Launching in March 2024, Issue 01 is inspired by the boundless energy of young Asian artists working together to rewrite the rules of creative industries in the region
2024
“ ‘For this project, you will create a brand identity for a fictitious organization. As part of this brand identity, you will create the naming concept, a logo/wordmark, and a kit of parts that will be applied to collateral materials...’
LeLac Studio is a Hanoi-based production house dedicated to crafting high-quality, bold, and visually stunning productions. Specializing in music videos (MVs), television commercials (TVCs), and potentially animation, LeLac Studio merges contemporary artistic expression with deep-rooted Vietnamese cultural elements. With a distinctively young and energetic approach, the studio seeks to redefine storytelling in Vietnam’s creative industry, much like what Antiantiart has done for the local scene...”
Inspiration // Resources:
@a24
@eyecannndy
@shoobaka
@rupert.gruber
@_trminh
Song: THAT ITCH - UTO
2025